fashionistas rejoice.

Fashionistas rejoice! On September 12th, an incredible new online resource called D'Marie officially launches. Why the hype? In my humble opinion, it will revolutionize the way we consume fashion. I use the word "consume" consciously. D'Marie will enable its users to track down pieces they've seen in magazines, on TV, and everywhere else. {If Gossip Girl worked with D'Marie and you've ever wondered where Serena's stylist finds her wardrobe, D'Marie would be able to reveal it.}  

Think of D'Marie as a real + living online fashion library: their people will track where {and when} garments were worn, helping new designers to the scene maintain their footing. For the fashion savvy consumer, it will be the place to find that outfit from your favorite show or magazine article. If it's out of your price range, the folks at D'Marie will help you find other options. It's genius.

Whether you're Olivia Palermo or a resident of rural Iowa, it doesn't matter. We are entitled to access to great fashion--within our respective budgets. D'Marie will make it possible for all of us :)

{photos used are not my own} image sources: clothes + shoes 
note: the opinions in this post are mine + I was not compensated for this post.